In the 1950s, Saunders' great-grandfather Francis Nephi Grigg (as well as his brother) co-founded frozen foods company ...

BYU's Richie Saunders isn’t just a rising star on the basketball court—he’s also part of a legacy that’s deeply ingrained in ...

The men’s basketball NCAA Tournament is famous for bringing players’ unusual stories to broader attention. And in an era ...

The line between those two ideas has been blurred, to say the least, but one BYU star entered the NCAA Tournament with an old-school NIL deal. Richie Saunders inked a sponsorship deal with Ore-Ida ...

Saunders’ great-grandfather, F. Nephi Grigg, founded Ore-Ida along with his brother Golden T. Grigg in 1952. The brothers ...

Richie Saunders has parlayed his family’s unique tie to the Tater Tot market into a new NIL deal — and it could pay off for basketball fans. Under the deal, Ore-Ida Potatoes will give away ...

The college basketball 'Tot King' had a legendary tater tot connoisseur in attendance for a massive Sweet 16 matchup.

How BYU's Richie Saunders became the face of the Tater Tot in the NCAA Tournament and why even the Tater Tot family didn't see it coming.

BYU’s Richie Saunders has an NIL deal that Napoleon Dynamite would very much approve of. The junior forward Saunders led the way for BYU in their Round of 64 victory over VCU on Thursday.

BYU Cougars forward Richie Saunders ' latest NIL opportunity pays homage to a unique ... An aspect of the deal is that as long as Saunders and BYU are still dancing in the NCAA tournament, Ore ...