The owner of brands like A&E, History and Lifetime wants to shift its focus to its studios and content, rather than its TV channels.

As it prepares to deliver its virtual upfront presentation to advertisers, A+E Networks said it has rebranded itself as A+E Global Media. The company, which is a joint venture of Disney-ABC Television Group and Hearst,

The streaming era has brought rapid change to the media industry — so much so that one TV mainstay is revamping its corporate moniker.

The change is intended to spotlight the company's multi-platform distribution efforts. This article, A+E Networks rebrands to A+E Global Media, was first published at The Desk. To submit a news tip, comment or request for correction,