Schultz said he did a "cartwheel in my living room" when he heard Niccol's turnaround plan for the coffee chain.

Starbucks CEO Brian Niccol tells Axios that one of the company's biggest missteps was pulling back on in-store seating — and ...

Starbucks founder Howard Schultz has endorsed company CEO Brian Niccol’s bold “Back to Starbucks” strategy, first introduced ...

Despite price pressures from tariffs and an extended sales slump, Starbucks CEO Brian Niccol said he is optimistic the ...

Starbucks shared that their protein powder should be able to be added to any of its cold foam flavors, but the current ...

The influential former chief says doubters of the coffee chain’s comeback plan will be proven wrong.

CompanyOverview|NASDAQ:SBUX] Starbucks Corp. (NASDAQ: SBUX) is at the beginning of a high-stakes turnaround under new chief ...

Former Starbucks CEO Howard Schultz made a surprise appearance at the company's Leadership Experience in Las Vegas. Schultz ...

Starbucks wants to help you meet your daily protein intake. CEO Brian Niccol revealed that as part of the "Back to Starbucks" initiative he implemented upon taking on the role, the Seattle-based ...

The plan applies to the more than 11,000 company-owned stores in North America, rather than the roughly 18,000 combined ...

Most of the new menu items sampled by USA TODAY, including a new protein cold foam, will see additional testing before being ...

The new beverage addition will include between 15 and 18 grams of protein Starbucks will be piloting a new menu item that ...