HUL, Minimalist

HUL to acquire direct-to-consumer brand Minimalist for nearly Rs 3,000 crore
ET first reported on January 3 that the deal was in the works. Founders Mohit Yadav and Rahul Yadav will continue to lead the business for two years. The Rs 2,955-crore deal will also lead to a significant cash exit for the founders,
Hindustan Unilever Takeover 90% Stake In Skincare Brand Minimalist For Rs 2,955 Crore
FMCG giant Hindustan Unilever Limited (HUL) has acquired a 90.5 per cent stake in a skincare startup, Minimalist for Rs 2,955 crore in an all-cash transaction, the company announced alongside its quarterly results on Wednesday.
HUL to acquire a 90.5% stake in beauty brand Minimalist by Q1 of FY 2026
The current Minimalist team led by Mohit and Rahul will continue to operate the business in collaboration with HUL.
HUL acquires 90.5% stake in beauty start-up Minimalist for ₹2,955cr
India's leading FMCG giant Hindustan Unilever (HUL) has announced the acquisition of a 90.5% stake in Jaipur-based direct-to-consumer (D2C) beauty brand Minimalist. The deal values the company at a pre-money enterprise value of ₹2,955 crore.
Unilever's India Unit Will Acquire Premium Beauty Brand Minimalist
PARIS - Unilever's India unit is acquiring Minimalist, a premium beauty brand born in India. Financial terms of the deal were not disclosed. But Hindustan Unilever Ltd. said it is taking a 90.5 percent stake in the company through secondary buyouts plus primary infusion.
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Minimalist acquisition an example of making portfolio future fit: HUL CEO & MD
Hindustan Unilever Ltd. has signed and executed share purchase and subscription agreement for acquisition of 90.5 per cent of ...
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HUL's Minimalist acquisition big win for Indian D2C ecosystem: Aman Gupta
In a social media post, Aman Gupta, Co-Founder and CMO at boAt Lifestyle, said Minimalist’s acquisition was a result of ...
HUL reports flat volume growth amid shift to smaller packs in urban markets
HUL’s home care business reported a 6% jump in quarterly sales growth led by high single-digit volume growth in fabric wash ...
HUL Acquires 90.5% of Minimalist in a Landmark ₹2,955 Cr Deal
In a historic move in India's direct-to-consumer (D2C) market, Hindustan Unilever Limited (HUL) paid ₹2,955 crore in pure ...
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HUL Q3 Review: Target Price Slashed As Tepid Demand Weighs Near-Term Growth Outlook
The acquisition of the Minimalist brand is likely to be a tailwind for Hindustan Unilever, according to analysts.
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IPG’s Rapport retains HUL’s OOH mandate
Rapport, part of IPG Mediabrands, has retained Hindustan Unilever’s INR 150-200 crore OOH media account. HUL’s Q3FY25 results ...
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HUL drops to 8-month low on margin concerns
Taking a more bearish stance, CLSA has downgraded HUL to an Underperform rating. The brokerage firm also has slashed its ...
HUL shares fall up to 4% despite in-line Q3 results; most brokerages slash target
Analysts expect that HUL's announcement beyond its Q3 earnings such as the approval of the demerger of the company's ice ...
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HUL's big beauty bet! Rs 550,497 crore giant acquires Rs 500 crore company - Deal cost, completion timeline
Founded in 2020 by Mohit Yadav and Rahul Yadav, Minimalist is one of the fastest growing digital-first brands that sits at ...