The narrative surrounding LaMelo Ball is that he's not a winning player and that he doesn't care about winning. He's been criticized for playing like it's a pic

However, he is loved by young NBA-heads, Charlotte fans, and executives who want to pay him to be somewhat aloof and awkward in strange TV commercials. There is inherent value in all of that, but it’s imperfect. One is left to wonder if the Charlotte front office considers those imperfections an irredeemable flaw.