Funeral arrangements for the renowned tire shop owner, William "Bill" Simon, who was killed in a crash, have been made.

A well-known businessman known for his creative costumes and giving back to the community died after being hit by a vehicle ...

A Baton Rouge tire and auto-parts store owner, famous for his costumed commercials promoting the shop, was struck and killed by a vehicle early Friday morning. Bill "Simple" Simon, owner of Simple ...

BATON ROUGE, La. (WAFB ... RELATED: Bill Simon, founder of Simple Simon Tires, hit by vehicle, killed “It was definitely a shock this morning to hear that he had gotten killed,” Chet ...