For context, the tagline of the campaign is “Sydney Sweeney has great jeans,” and, as is explicitly pointed out , the whole thing is a play on Sydney’s “great genes.” So

The Sydney Sweeney American Eagle campaign has sparked major debate this week and in a uniquely 2025 twist, the White House has now entered the chat. The ad, featuring Euphoria actor Sydney Sweeney musing on her “great jeans” — with an obvious nod to “great genes” — set off immediate backlash online.