The NBA playoffs' first round averaged 3.84 million viewers, up 20% from last year and the highest since 1993. The jump follows Nielsen's updated measurement methods, exclusive national broadcasts ...
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NBA playoff ratings hit highest mark since 1993
The 2026 NBA Playoffs are averaging 3.91 million viewers per game, the most since 1993, driven by competitive series and broad access on both streaming and traditional TV. This surge follows a regular ...
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