A new ad by Gillette shows a rite of passage moment shared between a father and son, who is transgender: the son's first shave. Gillette posted the new spot to its Facebook page on Thursday. In the ad ...

Gillette’s new online video ad, showing a transgender man shaving for the first time with his father’s loving guidance, received a lot of media attention. And though brands generally prefer to avoid ...

The 115-year-old Boston-based brand’s latest work, directed by Kim Gehrig of This Girl Can fame, found life on social media and crossed the Atlantic, in no part thanks to TV presenter Piers Morgan’s ...

It seems nearly everyone in social media has had their say on the Gillette ad. it's either a patronising piece of PC nonsense that will backfire on the P&G brand or a sensitive, values-based piece of ...

Gillette, the maker of razors, seems to have cut itself shaving. To be more precise, it ran into trouble when it did not stick to shaving. The company paid for a digital ad that spotlights the #MeToo ...

Gillette’s newest advertisement isn’t about shaving, or beards or personal hygiene. The company’s “We Believe” ad — a one minute and 48 second spot posted to its social media accounts this week — ...

The best advertisements demonstrate products and services through storytelling. Some are so powerful, they stay with viewers for a lifetime. The Nike “Dream Crazy” commercial is narrated by activist ...

Recently a flap ensued when Gillette released a new ad campaign pegged to the #MeToo movement, deriding “boys will be boys” excuses for male misbehavior. The ad played off the company’s decades-old ...

CMO Today’s most-read article of 2019 covered Gillette’s unexpected embrace of the #MeToo movement, adding a new layer to its long-running portrayals of masculinity and getting boycott threats for its ...