Ford's F-150 Lightning may be discontinued, but it wasn't the truck's fault. We analyze the catastrophic marketing failure ...

Ford's F-150 Lightning faces potential cancellation amid $13 billion losses and dismal sales of just 1,500 units versus ...

The demand is just not there,” said Adam Kraushaar, a New Jersey dealer who sells Ford, GMC, and Chevy trucks. His candour ...

Granted, the ”Lightning” model nomenclature is somewhat on the nose as regards the electric F-150’s propulsion system. However, it can be argued Ford has indeed captured lightning in a bottle with its ...

Ford faces weak U.S. demand for electric pickups. Read why a cancellation of the F-150 Lightning reflects a broader EV market ...

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Earlier Ford F-150 Lightning electric pickup trucks may charge at a faster rate at DC fast chargers thanks to an over-the-air (OTA) update. The update launched for the 2024 model year, and is still ...

Ford has instructed dealers to replace all subject rear lightbars and their fasteners at no charge to affected customers ...

The 2023 Ford F-150 Lighting ensures that ranking indefinitely. My tester was the super crew cab, 4×4, extended range, Platinum edition and my vocabulary is not equipped with the adjectives necessary ...