Adidas invests more than 3 billion euros in marketing: how did it impact its financial results?

The investment in marketing is part of a broader strategy that has contributed to improving adidas economic performance ...

FIFA World Cup 2026 jerseys boost adidas sales

adidas seeks to demonstrate that its sporting, cultural and commercial strategy remains one of the strongest in the sector ...
MobiHealthNews

Adidas shutters fitness wearables division, consolidates digital strategy

Adidas has ended the business unit responsible for development of its fitness watches, sensor-enabled footwear, and other wearable devices, the Portland Business Journal first reported earlier this ...
Retail TouchPoints

WSJ: Adidas’ Post-Ye Strategy to Focus on Sports Instead of Celebrities, Remaining Yeezy Stock to be Sold for Charity

New Adidas CEO Bjørn Gulden is taking the brand back to its roots in the U.S. — sports. (Source: Adidas) As a number of Adidas’ high-profile celebrity partnerships fizzle out — or in the case of its ...
tdn

Adidas plots strategy to knock Nike off pedestal

PORTLAND — Plotting strategy in his office 10 miles from the headquarters of archrival Nike Inc., Erich Stamminger contemplates what it's going to take for Adidas to knock Nike off its pedestal as the ...