It’s not all fun and games for marketing technology and promotions company PERQ and its FATWIN technology. But that’s a big part of it — and it’s helping dealers break down walls. Offering dealers ...

Let’s face it. Pop-up ads are annoying. Spam is illegal. Offline advertising is so, well, non-interactive. In response, major U.S. advertisers are, one by one, discovering a new approach to Internet ...

A soon-to-be-released Gartner report is predicting that "advergaming"- simply defined as games that incorporate marketing content-is set to surge in the months ahead. The report, previewed at last ...

Today I'm going to talk about the rise of advertising in games. Advertising is a relentless growth industry, it seems the marketing people won't be happy until we’re exposed to adverts of some kind 24 ...

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Advergaming is a blend of advertising and entertainment in the form of video games. Kool-Aid and Pepsi were the early companies that had Atari 2600 games developed to promote their brand. The term ...

The BBC has an interesting read on the use of next-gen advergaming to subsidize increasing game development costs. From the article: "[The PS3 along with the 360] was also designed with advertisers in ...

After cricket and Bollywood, advertisers seem to have discovered a new avenue for promotion – online games. And branding folks are trying newer ways to discover new seamless brand integration methods ...

With traditional media spaces like television and print getting increasingly cluttered, brand owners are facing a constant struggle to find ways to get their brand message noticed, understood and then ...

CTV has become a magnet for ad spending but publishers are still working through ways to take better advantage of the channel’s digital capabilities compared to static linear TV. Disney’s new ad ...