Yahoo is counting on rival Google to help accelerate its revenue growth. As part of an arrangement announced Wednesday, Yahoo's website will begin drawing upon Google's massive online advertising ...

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Yahoo! Reports Q2 2010 Yahoo! reported its second quarter financial results yesterday and it included another strong ...

Netflix added Yahoo to its list of partners for programmatic ad sales, the streaming giant’s latest effort to spark interest in its ad-supported subscription tier. “This will enable clients to buy ...

Google and Yahoo said the complaints were misguided because search advertising rates are set through an auction-style system. What's more, the partnership was supposed to be non-exclusive, leaving an ...

Microsoft and Yahoo are selling political campaigns the ability to target voters online with tailored ads using names, Zip codes and other registration information that users provide when they sign up ...