What's in a name? Some companies have decided "not a whole lot," at least when it comes to their logos. Nike and Apple, for example, both forgo the company name in their products' design. Starbucks ...

Advertising Coy, LightInc, also known as Lightstaff Solutions LTD, with operations in Nigeria and the United States of America, has rebranded its company’s logo in a move to mark a paradigm shift in ...

We recently heard about an upscale British department store that has asked popular brands to create logos that exclude their names, thus reducing "visual clutter." This got us to thinking, are brand ...

September 13 - The logo of a Germany-based sponsor will adorn the helmets of Major League Baseball players in the postseason through a multi-year partnership announced Friday. Financial terms were not ...