And now is the time for marketing leaders to expand their existing skill set and develop their AI intuition—when to use it, when to lose it—to make the most of AI’s transformative power and deliver ...

In the AI era, marketing faces a credibility crisis driven by years of overpromising and underdelivering, leading to ...

AI is taking over the marketing world, there’s no denying that. However, before you let the robots run wild, let’s clear something up: AI is a tool—not a replacement for human creativity. Sure, AI can ...

Heineken, Aerie, and Polaroid have joined the anti-AI wave, cozying up to customers who dig an analog life.

As marketing organizations navigate new challenges, they must also address the integration of AI with legacy systems and the need for transparency in AI decision-making processes. In the dynamic ...

Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. Let’s be real—marketing often used to be a mix of gut feelings, spray-and-pray tactics and ...

AI is no longer just an advantage for businesses but a necessity. Businesses that leverage AI tools gain a competitive edge through personalized messaging, real-time data analysis and efficient ...

What if you could build an entire marketing team without hiring a single person, writing a single line of code, or spending a fortune? It might sound like a bold claim, but with the rise of AI and ...

July 15, 2025 - In today's hyper-automated economy, businesses are quickly embracing AI-powered marketing tools to expand their reach and streamline engagement. Synthetic voice calls, often using AI ...

Katie Klumper spends all day advising chief marketing officers. The founder and CEO of Black Glass, a CMO consulting firm in New York City, says that with the climate of economic uncertainty from ...