Whether a composable CDP is the right fit depends on a company’s resources, data maturity and strategic goals.

AI personas open the door to smarter marketing, stronger customer relationships and faster innovation across the franchise ...

My Marketing Pro has set out to automate the entire marketing process, from brainstorm to launch, via conversations with an ...

SitecoreAI is a composable SaaS platform featuring the company’s Agentic Studio toolset with ready-made AI agents that offer ...

Imagine a world where artificial intelligence (AI) not only streamlines your daily tasks but also enhances your creativity. As we stand on the brink of 2025, AI is set to revolutionise the Marketing ...

AI improves efficiency. AI agents complement marketing automation by handling repetitive tasks and allowing teams to focus on strategic decision-making and creativity. Better campaign integration.

Becker’s interviewed Shweta Ponnappa, senior vice president and chief marketing and digital experience officer of the Renton, Wash.-based health system, about her artificial intelligence plans for ...

This week’s edition of Agency Advice gives marketing leaders an open microphone to say what they really think (and feel) ...

And it’s not the first time we’ve fallen for clever branding. We’re living in an era where the term “AI” has been sprinkled across every corner of the internet like digital fairy dust — promising ...