And now is the time for marketing leaders to expand their existing skill set and develop their AI intuition—when to use it, when to lose it—to make the most of AI’s transformative power and deliver ...

AI is taking over the marketing world, there’s no denying that. However, before you let the robots run wild, let’s clear something up: AI is a tool—not a replacement for human creativity. Sure, AI can ...

As marketing organizations navigate new challenges, they must also address the integration of AI with legacy systems and the need for transparency in AI decision-making processes. In the dynamic ...

Heineken, Aerie, and Polaroid have joined the anti-AI wave, cozying up to customers who dig an analog life.

Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. Let’s be real—marketing often used to be a mix of gut feelings, spray-and-pray tactics and ...

AI improves efficiency. AI agents complement marketing automation by handling repetitive tasks and allowing teams to focus on strategic decision-making and creativity. Better campaign integration.

When generative AI search hit the mainstream a few years ago, Alex Sherman, CEO and co-founder of AI marketing platform Bluefish, quickly adopted the ChatGPTs and Perplexities of the world. Not ...

July 15, 2025 - In today's hyper-automated economy, businesses are quickly embracing AI-powered marketing tools to expand their reach and streamline engagement. Synthetic voice calls, often using AI ...

For over two decades, ever since the dot com days and emergence of digital marketing, marketers have been busy with and characterized by technical implementation, as much as by strategy. Most ...

PALO ALTO, Calif. & DENVER--(BUSINESS WIRE)--Uniphore, a global leader in enterprise AI, today at the Gartner Marketing Symposium/Xpo unveiled Marketing Agents, a first-for-enterprise suite of AI ...

While AI-generated commercials still fail to cross the uncanny valley for many consumers, Unilever is seeing success leveraging the technology for a specific use that could be relevant to other ...