Check out the pitch decks AI-powered advertising and marketing tech startups used to raise millions from venture capitalists.

The agency holding group is letting clients plan, create and deploy campaigns independently using WPP Open Pro.

Swapnil Patel discusses how brands can approach AI with a realistic timeframe while maintaining the right level of human oversight. He also shares advice on testing and learning to ensure platforms ...

My Marketing Pro has set out to automate the entire marketing process, from brainstorm to launch, via conversations with an ...

Learn to build custom AI assistants with Claude Skills innovative features, designed to solve complex problems and save time.

From Cost Engine to Growth Center,” McKinsey diagnoses the causes of organizations’ lack of insight into the value of their ...

called AI "the future of technology" and predicted that it "will increase employment," AI users who think they "can push a ...

WPP has unveiled an AI tool called WPP Open Pro for marketers to plan, create and publish campaigns independently, without the help of an agency. WPP Open Pro builds on WPP Open, the holding company’s ...

WPP has today launched WPP Open Pro, a new edition of its AI marketing platform, WPP Open, designed to empower brands of all ...

AI is transforming marketing at breakneck speed. From generative tools that draft entire ad campaigns to chatbots handling customer queries, it’s natural to wonder whether human roles will even exist ...