A study of digital advertising in the International Journal of Business and Systems Research suggests that memorable visuals ...

A common trope in marketing and advertising is to use sex appeal in its many guises to imply that a product or service has some association with sexual pleasure. Research in the Journal for ...

The advertisement industry appears to be dependent on the male gaze to ensure a sale. As a result, women are carefully and systemically objectified through the lens of marketing in an appeal to the ...