First there was iTunes video, then Apple TV+, and now just Apple TV. Apple's rebranding of Apple TV+ means that it now has Apple TV, Apple TV, the Apple TV. Alongside its announcement of when its hit ...

Apple TV+ is dropping the plus sign for good. On Monday, Oct. 13, the streaming giant quietly revealed that "Apple TV+ is now simple Apple TV, with a vibrant new identity" in its announcement about ...

Apple’s streaming service is getting a low-key rebrand. According to a press release announcing the imminent arrival of Apple’s big racing blockbuster F1 on streaming, the company revealed that Apple ...

Apple announced it is changing the name of its streaming platform from Apple TV+ to Apple TV. The name change comes ahead of its highly anticipated streaming release of "F1 The Movie." "F1 The Movie" ...

It’s just Apple TV now, no plus. Apple has rebranded its six-year-old streaming service Apple TV+ to Apple TV — which is the same name as its connected smart TV device product and app. The tech ...

The integration includes Apple’s live sports slate, timed with the new Formula 1 season, which streams exclusively on Apple ...

Name changes aren't unheard of in the streaming world -- just look at HBO Max. Apple TV Plus appears to be the next to tweak its moniker. Apple's streaming service "is now simply Apple TV, with a ...