But no, no AR, no augmented reality.” The blunt line landed in a live Bloomberg Q&A on March 26, 2026, and it sent a ripple ...

Apple continues its plans to beef up virtual reality (VR)/augmented reality (AR) features on the iPhone, iPad, and Mac. The company has filed for a patent for “methods for interacting with virtual ...

Big tech players like Meta and Apple see the ultimate destiny of XR as a replacement for the smartphone. One of VR’s leading studios makes the case that there’s much to be lost in the transition to ...

Alarmed By Five 2026 AR Shifts, Readers Should Reassess Their Tech Bets. TechCrunch and other outlets reported a flurry of ...

Apple is rumored to be working on two versions of Vision Pro, however a new report from Bloomberg’s Mark Gurman alleges the Cupertino tech giant is aiming to beat Meta to the punch with a pair of AR ...

Apple on Monday announced the Logitech Muse, a new spatial stylus accessory for its Apple Vision Pro platform that will allow for precise interaction and input in virtual and augmented reality. The ...

Why Cosm, Xreal, Immotion, and XRHealth are among Fast Company’s Most Innovative Companies in augmented and virtual reality ...

The big picture: The Apple Vision Pro generated plenty of buzz, but it fell short commercially due to its astronomical price tag. Despite the lukewarm reception, Apple is reportedly doubling down on ...

The 2025 Tribeca Festival continues this week with movie screenings, Q&As, industry panel discussions and public performances across New York City. But one program in this year's festival takes place ...