Stephanie Cota, SVP Global Marketing, Barbie, Girls and Games at Mattel, explains that the Barbie brand's DNA is fashion, aspiration and cultural relevance. Cota and her team strive to deliver on ...
Do or Don't: What's Up With Presidential Barbie's Shoes? According to reports, Mattel is starting to take pre-orders for Presidential Barbie 2012 today—and, according to a statement by a marketing VP ...
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