Despite our various beauty needs, there is one product that we’ve all considered adding to our routines: beauty vitamins. With countless brands and influencers sharing the purported benefits of these ...

After watching her sister suffer from misdiagnosed scalp conditions and experiencing her own battle with hair loss due to COVID-19, Shaina Rainford saw a need for natural products that stimulated hair ...

Shaina Rainford established Bask & Lather Co. to provide natural haircare solutions for growth. Valentine’s Day allows people to show affection to others and to focus on self-care, which enhances ...

NEW YORK, Aug. 12, 2025 /PRNewswire/ -- Inc., the leading media brand and playbook for the entrepreneurs and business leaders shaping our future, today announced that Bask and Lather Co. is No. 1008 ...

Shaina Rainford believes in the power of storytelling. As the founder and CEO of the million dollar beauty business Bask & Lather Co., she has built an empire on the success stories of her clients.

Black Beauty Founders announces its January 2026 cover featuring Shaina Rainford, Founder and CEO of Bask & Lather. The cover story examines Rainford's leadership journey, the brand's origins, and its ...

A simple leave out refresh using Bask And Lather Co products for a soft, polished, and healthy looking finish. Perfect for ...

Shaina Rainford didn’t plan on becoming a beauty mogul. The board-certified nurse practitioner was focused on her healthcare career when tragedy struck her family (her younger sister lost all her hair ...

Shaina Rainford didn't plan on becoming a beauty mogul. The board-certified nurse practitioner was focused on her healthcare career when tragedy struck her family (her younger sister lost all her hair ...