With so much changing for the 2025 season of NBA broadcasts, NBC decided to return to its original theme song, reviving "Roundball Rock." The network won back rights to some NBA games in 2024, with ...

Amazon is just the latest company picking a celebrity for NBA theme music. NBC tapped Lenny Kravitz to perform the opening ...

When rapper-actor Common was a kid, he carried towels and sneakers as a Chicago Bulls ball boy who was close enough to hear ...

We interviewed NBA 2K's Director of Global Partnerships & Licensing to learn more about how music breathes life into the ...

"Roundball Rock" is one of the most recognizable sports themes ever. The John Tesh theme returns, along with NBA on NBC, for the 2025-26 season.

When the upcoming basketball season begins, fans can expect a lot of changes, including some new music eventually coming to the NBC Sports broadcast.

NBC Sports has found its basketball equivalent to Carrie Underwood. The company announced Monday that Lenny Kravitz will perform the introduction anthem music for Sunday Night Basketball, which will ...

Music has the power to shift our mood and even elevate our energy levels. Many athletes listen to specific playlists during their workouts or warm-ups to pump up their performance. Funnily enough, ...

The company announced Monday that Lenny Kravitz will perform the introduction anthem music for Sunday Night Basketball, which ...