My husband Pat and I own and operate a cow-calf operation and produce diversified row crops near LaMonte, Missouri. However, as much as I enjoy farming, my true passion is education. I was a teacher ...

The Beef Checkoff is marking its 40th anniversary in 2026, celebrating decades of work to strengthen beef demand through research, promotion and education. Created at a time when consumer confidence ...

Getting your Trinity Audio player ready... Does the phrase “Beef. It’s What’s for Dinner” ring a bell? Many Americans still remember this catchy slogan from a 1993 advertisement. But here’s a ...

In addition, no checkoff dollars will be collected from any of these cell-based products. Checkoff assessments are based on live cattle or imported beef and beef products originating from live cattle.

LINCOLN, Neb. (AP) — Cattle producers are pushing for the first significant change to the national beef checkoff program since it started more than 20 years ago. The beef checkoff program is behind ...

The Beef Checkoff and the Mushroom Council are teaming up for a third Veal Mushroom Summer Grilling Promotion. A new Veal Mushroom Blend Sliders recipe will be introduced through labels placed on ...

Animal welfare advocates are accusing the USDA of approving beef checkoff promotions that allegedly deceive consumers about the environmental benefits of cattle production. The Animal Legal Defense ...

A new study commissioned by the Beef Checkoff reveals that domestic-consumer beef-purchasing decisions are less sensitive to retail-beef prices than they previously were. The Masters of Beef Advocacy ...

CENTENNIAL, Colo., April 10, 2017 /PRNewswire-USNewswire/ -- In recognition of Earth Day later this month, the Beef Checkoff is challenging consumers to #WasteLess with our 30 Day Food Waste Challenge ...