Behind the Scenes of Apple Advertising

Apple made its charming claymation Mac mini ad

How Apple made its charming claymation Mac mini ad

Built entirely from physical materials, the new spot says a lot about Apple’s evolving advertising strategy. In Apple’s newest ad, its Mac mini is a muscly bodybuilder, a donut-spinning race car, and a rocket ship blasting off.

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Apple shares behind-the-scenes video for its fun new Mac mini ad

· 14h · on MSN

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Apple Shares Behind-the-Scenes Look at MacBook Neo Intro Video

Apple today released a YouTube Short revealing a rare behind-the-scenes look at the making of its playful MacBook Neo introduction video. The short clip gives what Apple describes as "a peek ...

3don MSN

Apple just unexpectedly released a new M6 Mac mini—and raised prices again

The mini, which has been popular with users who run agentic AI on their devices, gets a new version ahead of Apple’s iPhone ...

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Apple made its charming claymation Mac mini ad

Apple Shares Behind-the-Scenes Look at MacBook Neo Intro Video

Apple just unexpectedly released a new M6 Mac mini—and raised prices again

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