As the "silver economy" grows, brands would be wise to incorporate more age diversity into their marketing. Otherwise, ...

Companies like LTK and ShopMy are introducing new features to draw in everyone from niche YouTubers to Meghan Markle.

This year, influencers are acting as consultants as creators make up more meaningful portions of marketing budgets. Here’s ...

AUSTIN, Texas, May 29, 2025 /PRNewswire/ -- Orange 142, a division of Direct Digital Holdings (NASDAQ: DRCT) and a leader in digital marketing for mid-market brands, today released a new best ...

Influencers are at the center of modern marketing. Their reach, speed, and ability to connect with the audience give them an edge that traditional ads can't have. Brands see the results: better ...

Micro-influencers provide better engagement and budget-friendly options for targeting niche audiences, especially for startups. Large-scale influencers offer broad reach and high-quality content, ...

While relatively few players across the flooring producer landscape utilize this form of marketing today, those that do tend ...

Sprout Social announced the launch of its rebranded influencer marketing platform, Sprout Social Influencer Marketing, formerly known as Tagger Media. Highlighting the growing significance of ...

Social media influencers are a powerful force for Los Angeles beauty and fashion companies to drive brand awareness, customer engagement and boost overall sales. “It definitely felt like validation,” ...

Influencer marketing has reshaped how brands engage with audiences, but many partnerships fall short of their potential. A new Journal of Marketing study uncovers the challenges and power imbalances ...

To receive the Vogue Business newsletter, sign up here. Fashion influencer Alyssa Coscarelli has more than 363,000 Instagram followers, who turn to her for recommendations on the latest buzzy brands.