Did you know Bing is better at Google when it comes to tracking some FedEx packages? FedEx has a 12 digit tracking number format that Google has no clue how to handle, while Bing handles it gracefully ...

Bing Ads has released a big update for Universal Event Tracking, the relatively new conversion and goal tracking for Bing Ads that will also soon power retargeting on search. If you haven’t ...

Bing Ads is introducing three new URL tracking parameters, which will further assist advertisers in learning about the source of ad clicks. Tracking parameters can be appended to the end of a ...

Today, Bing Ads announced the global launch of Universal Event Tracking to allow advertisers to define and track goals specific to their businesses. The company also announced that Universal Event ...

As the COVID-19 pandemic spins out of control in the United States, you once again need to keep your eye on it. (Exhausting, we know.) Bing’s tool originally lacked county-by-county data; the addition ...

Bing is making an effort to keep people up-to-date on the spread of COVID-19 with an interactive tracking map. People can use the map to find out the amount of confirmed cases per country, including ...

Google isn’t getting coal in its stocking this year, but Santa’s helpers have decided to ditch the popular Google Maps for Microsoft’s Bing service. Once again, on Christmas Eve, the North American ...

Bing Ads has developed Universal Event Tracking (UET), a way to define and track goals for performance and conversions, the company revealed at today’s Bing Ads Next event. The new tracking capability ...

Microsoft’s Bing search engine has launched a new interactive map which allows users to track the number of cases of Covid-19 around the world. The map uses data from the World Health Organisation ...