Shai Gilgeous-Alexander scored 34 points and then took over the city of Boston with the help of his sneaker sponsor. After ...

In celebration of SGA's efforts, Boston-based sneaker sponsor Converse projected the guard's signature Converse logo onto ...

After the Oklahoma City Thunder 's 118-112 win over the Boston Celtics, Shai Gilgeous-Alexander left his annual trip to TD ...

Converse projects the Thunder's SGA logo over the city of Boston after their win against the Celtics, which clinches a ...

Walk in your trap and take over your trap.” is a saying many athletes say in the sports world, when on the road facing an ...

Gilbert Arenas mocks Shai Gilgeous-Alexander and Converse's marketing strategy, claims people are not aware of who the logo ...

Harris and Sasser aren’t game-changing assets, but with the Celtics possessing two elite superstars in Jayson Tatum and ...

Alexander’s sneaker sponsor Converse sent up a “Bat signal” of his personal logo on multiple buildings across the city — ...

Jayson Tatum led the Celtics in scoring as the Celtics pulled away in the fourth quarter for a 103-91 win over the Heat.

Even missing their second-best player, the Thunder swarmed Boston behind another MVP-level performance from Shai ...

In the offseason, the Celtics could attempt to strengthen their bench and remove stress from Jayson Tatum and Jaylen Brown by ...