Burger King turns 70 this year, and it's celebrating with an ad campaign that, for once, isn't all about McDonald's. The digital and outdoor ads highlight how Burger King has stuck to its process for ...

Burger King, currently in transition with new management, creative agency and menu updates, unveiled a new marketing campaign last weekend to introduce the chain’s new California Whopper. The TV spots ...

Coming off a strong December, thanks to the Spongebob Movie Menu, the fast-food chain is working to elevate its menu before it invites ...

As Burger King poured hundreds of millions into its “Reclaim the Flame” plan, much of the attention, understandably, diverted ...

A photo of a woman eating a burger in hospital after giving birth has sparked “outrage” over claims the intimate snap promotes unhealthy eating habits. But the criticism of the image, which features ...

McDonald's and Burger King are two of the world's biggest fast-food giants, and that creates some rivalry. The so-called 'burger wars' began back in the 1970s when Burger King started mocking the size ...

Burger King Austria's ad agency apologized for its much-criticized Pride Whopper campaign. The ad features burgers with "matching buns," including one with two tops and one with two bottoms.

Burger King is breaking the mold in its new advertising campaign. The burger chain is portraying its Whopper covered in mold in print and TV ads running in Europe and the U.S. The message: Burger King ...

Successful fast food advertising campaigns can quickly become part of the common lexicon, like Wendy's humorous "Where's the beef?" commercials. But a contemporary ad campaign from rival Burger King ...

A judge this week denied Burger King's request to dismiss a false advertising lawsuit. The lawsuit claims Burger King's Whopper ads mislead consumers about its size and ingredients. The case is the ...

MIAMI - Food ads have long made their subjects look bigger, juicier and crispier than they are in real life. But some consumers say those mouthwatering ads can cross the line into deception, and ...

Burger King is being sued over ads that show a larger picture of a Whopper than what is served. A judge on Friday dismissed Burger King’s bid to dismiss the suit. On Friday, a U.S. judge denied Burger ...