Marketing Dive

Burger King’s CMO on firing its mascot as brand evolves in new campaign

There’s A New King And It’s You” comes after Mojo Supermarket was appointed as the chain’s social agency of record.
QSR magazine

The Multi-Year Journey of How Burger King Earned the Right to Grow Again

Burger King president Tom Curtis was not dealing in hyperbole when he suggested the brand had “earned the right” to dial up ...

Burger King’s Oscars Bid: End Of King’s Reign With Strategic Shift

Burger King, with a tarnished crown, used the Oscars to unveil a new campaign – a reset – founded upon another very ...

Burger King went big on self-deprecating Oscars ads. Now it needs to prove it's fixed past missteps.

Burger King dazzled Oscars viewers with a self-deprecating ad campaign, announcing it had fired its "King" mascot and ...

Burger King Took 3 Years to Fix the Whopper. Here’s the Leadership Lesson

The fast-food chain says things are better now. Customers seem to agree.
Daily Express US on MSN

Oscar viewers 'mute' TVs during ceremony from Burger King ad overload

Burger King dominated the Oscars with multiple commercials, sparking mixed reactions from viewers who took to social media to ...
The Mirror US on MSN

Disgusted Oscars viewers mute TVs over bizarre Burger King ads mid-ceremony

Burger King went big with a new ad campaign as a sponsor of the Oscars last night, but viewers are reacting with mixed ...
Taste of Country

Burger King Sued for Making the Whopper Look Bigger on TV

Burger King is facing a class-action lawsuit over how they depict their iconic Whopper hamburger on television, compared to how it really looks in your hand. Nation's Restaurant News reports that a ...