Here are the differences. A. The lifecycle marketing model has no closed walls The lifecycle model breaks down the walls of the sales funnel and opens up the buyer's journey model. In other words, it ...

Companies think they have the buyer's journey pretty figured out by now. But do they? For some, the journey is quite simple, but for others, it's the exact opposite—which is why there is no ...

An oft-quoted stat is that B2B buyers "spend 70% of their buying journey doing their own research before talking to vendors," according to 6Sense, IDG and others. This means buyers are well into ...