When we hear the term CRM, we typically think of generating leads and bolstering sales funnels, and to be sure, a major benefit of any CRM platform is to build your company’s bottom line by giving you ...

Forbes contributors publish independent expert analyses and insights. I explore work culture, collaboration & management evolution. In one definition, a number of experts push the view that there ...

CRM leaders can't scale AI impact until frontline users trust it. Here's how to shift from skepticism to success.

Enterprises expend considerable effort to understand their customers and provide a superior experience and enhanced services to them, but still, they see an enormous difference between their ...

In research recently published by McKinsey, taking a broad and systematic approach to the customer journey was found to increase customer satisfaction as much as 10%. Another study, by Boston ...

The increase in adoption of social media across media, high-tech, consumer goods, and retail sectors has been prolific during the past few years, and is set to expand into other industries during the ...

Building your ideal home with all the extravagant features your heart desires is a dream everyone has. While the concept of your dream home sounds lovely, many people dont consider, like with any ...

So for some reason, one day about a year and a half ago I decided that it would be a good idea to build a house. Not sure exactly why I thought adding this to my never-ending list of existing projects ...

Between 60-70% of CRM projects fail to meet expectations. Your bosses want a system that’s more reliable and accountable than spreadsheets. Your staff don’t want a CRM, but they want things thathelp ...

Adobe (ADBE) stock demonstrates stronger revenue growth during critical periods, enhanced profitability, and a comparatively ...