If you are serious about growth, whether rolling in the dough or pinching every penny, CTV is a channel worth serious ...

Connected TV (CTV) advertisers aren't sold on generative AI just yet. While some brands are experimenting with AI-powered ...

Google’s Display and Video 360 updates include enhanced audience targeting, improved measurement, and household-level ...

CTV has become an integral part of nearly every brand advertiser’s media plan. The past several years have seen an explosion of streaming and connected TV options for consumers, bringing seemingly ...

A beloved CTV sitcom is returning to tickle people’s funny bones! The Cinemaholic has learned that CTV Comedy Channel’s TV ...

While traditional TV holds sentimental value, CTV offers advertisers precision, measurability, and creativity, says Xapads’ ...

Other key findings from the study include: A desire to do more with shoppable TV: While the majority of CTV viewers say they ...

The new tool utilizes Amazon’s real-time data insights to maximize a campaign’s reach and frequency across linear and ...

PubMatic (NASDAQ: PUBM) held its fourth-quarter and full-year 2024 earnings call on February 27, 2025. The advertising ...

In just a few years, India’s CTV users have surged from 18 million to 45 million, and the numbers are set to grow further. As ...

Retail media spending in India is set to grow at 25% CAGR, to an audience that is expected to reach close to 60 million CTV ...