If you are serious about growth, whether rolling in the dough or pinching every penny, CTV is a channel worth serious ...

As the chief media officer and SVP of demand generation at Inspire Brands, Travis Freeman has a little request for anyone ...

Watch LIVE in-depth coverage from CTV News Channel as Mark Carney sworn in as Canada's next prime minister, LIVE here.

But CMOs who prioritize performance metrics can be “best friends” with their CFO, said DeLu Jackson, chief marketing and communications officer at home alarm system brand ADT, speaking at CTV Connect ...

Connected TV (CTV) advertisers aren't sold on generative AI just yet. While some brands are experimenting with AI-powered ...

Google’s Display and Video 360 updates include enhanced audience targeting, improved measurement, and household-level ...

A beloved CTV sitcom is returning to tickle people’s funny bones! The Cinemaholic has learned that CTV Comedy Channel’s TV ...

While traditional TV holds sentimental value, CTV offers advertisers precision, measurability, and creativity, says Xapads’ ...

The new tool utilizes Amazon’s real-time data insights to maximize a campaign’s reach and frequency across linear and ...

PubMatic (NASDAQ: PUBM) held its fourth-quarter and full-year 2024 earnings call on February 27, 2025. The advertising ...

Other key findings from the study include: A desire to do more with shoppable TV: While the majority of CTV viewers say they ...

In just a few years, India’s CTV users have surged from 18 million to 45 million, and the numbers are set to grow further. As ...