While the demise of the 30-second spot has been forecast for years, few networks have attempted to stick a fork in it the way the CW and media agency MediaVest plan to this fall. The network that ...

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The CW told advertisers Thursday about plans for a new weekly infotainment program this fall called “CW Now” that will spotlight showbiz gossip and pop culture trends — and, if anybody watches, ...

The CW network is stepping into the awards game with limited commercial interruptions. The newbie net is broadcasting the Brick Awards on April 12, with only three commercial interruptions, sponsored ...

NEW YORK — The soon-to-be launched CW network announced Thursday that it was developing a new way to advertise on TV: a hybrid commercial that would use story lines to promote products in three ...

CW says a whopping 95% of its online commercials are being seen to completion. Ready to buy in? A better statistic for the CW isn't whether all its commercials were seen in their entirety, but whether ...