Marketing isn’t taught by the mathematics departments within colleges and universities, but some day maybe it will be. Each day, marketers are more dependent on the numbers. Metrics and measurements ...

Your customers most likely have very definite preferences in communication channels, but their choices might not be the most profitable for you. What if you could maximize customer profitability by ...

We are in the midst of an explosion of new ways to measure and optimize media as we define campaign success by more than simple reach metrics. By measuring, evaluating and optimizing more advanced ...

YouTube has more than 1.8 billion monthly users -- almost rivaling Facebook's 2.27bn. Here are five pointers for best YouTube channel optimization. As 2019 gets going, video is still growing as a ...

A lot of marketers will tell you that they’re “channel-agnostic” when figuring out where to put their spend. The idea is to deploy resources across various channels, see how they perform … and then ...

Andrews guided full year 2026 net sales to be "$850 million to $860 million with a midpoint of $855 million," representing "implied pro forma constant currency year-over-year growth of approximately 5 ...