Chris Malone, a managing partner at Fidelum Partners, joins MoneyBeat with a take on how brands and celebrities fared, including Coca-Cola's ad, which took many by surprise.

It seems that the brand has used artificial intelligence to gussy up their ad. Subscribe to Taste of Country on Youtube Coca-Cola says they wanted to adapt to today’s world of technology by ...

Major Indian beverage brands are rolling out flagship campaigns earlier than usual post-Holi, with experts predicting a bigger share of ad spends shifting toward digital platforms.

The brand is extending its “Best Coke Ever?” platform with an effort spanning TV, out-of-home, experiential and a Coke Zero Sugar Thirsty Fan Cam.