It seems that the brand has used artificial intelligence to gussy up their ad. Subscribe to Taste of Country on Youtube Coca-Cola says they wanted to adapt to today’s world of technology by ...

Chris Malone, a managing partner at Fidelum Partners, joins MoneyBeat with a take on how brands and celebrities fared, including Coca-Cola's ad, which took many by surprise.

The brand is extending its “Best Coke Ever?” platform with an effort spanning TV, out-of-home, experiential and a Coke Zero Sugar Thirsty Fan Cam.