Coca-Cola has seemingly been using flavor creation as a publicity stunt. The beverage company created "Coca-Cola Creations," a global innovation platform designed to make adding lime to Diet Coke ...

For the first time in over a decade, Coca-Cola is relaunching its iconic “Share a Coke” campaign. This time around, it’s targeting Gen Z. When “Share a Coke” first debuted in Australia in 2011, ...