The NCAA policy change regarding logos on field opens up new revenue source for Texas Tech football. Talks also under way on next naming-rights deal ...

The University of Houston conducted assessments recently to determine the value of corporate-sponsorship logos at its ... that specializes in college and professional sports right valuations.

The home of the Texas Tech football team has undergone ... ∎ Corporate logos on the field: In June, the NCAA Playing Rules Oversight Panel approved college football programs selling on-field ...