Businesses can face unforeseen challenges that can threaten their operations. Market rules often change, customers switch to competitors, experienced employees leave, and suppliers raise prices. Such ...

We all face crises and difficult situations at some point in our lives, both personally and professionally. Throughout my 13-year career—seven of which I served as a chief marketing officer—I’ve ...

Creating a brand used to take years. Companies often started locally or regionally, developed loyal customers and built a market identity -- supplemented by print or electronic advertising as brands ...

Guidance for in-house counsel on helping their organizations prepare for and manage a crisis, including the main steps in crisis management before, during, and after a crisis, the components of a ...

Having spent most of my 25-year career helping tech startups build strong brands, it’s incredibly rewarding to watch relatively unknown companies become the leading voices in their industry. But these ...