Diet Coke is by no means new to the beverage scene, but with all the hype the carbonated cola has been getting lately, it certainly feels that way. With social media—specifically Gen Z—dubbing the ...

Authenticity, risk, and avoiding pale imitation — what Diet Coke’s marketing can teach nonalcoholic drinks about being ...

With an eclectic selection of tattoos already scattered across her body, friends and family were ‘fairly unfazed’ when Morgan Shively revealed her latest ink: a delicately designed bouquet of flowers ...