It’s hard to be a digital marketer. Using Snapchat doesn’t make you a digital marketer. Tweeting about bots and messaging doesn’t make you an expert on conversational commerce. And while sharing Alexa ...

Marketing CRM software is a sales solution that specifically aids businesses in creating and managing lead generation and nurturing through digital or in-person campaigns. Campaigns and strategies you ...

Let us start with the basic marketing 101 principles everyone forgets when it comes to actually implementing a strategy. First off, define your target market and audience – this is vital as it creates ...

In today’s digital-first world, consumers ignore generic messages. They seek authentic, personalised, and emotionally ...

WASHINGTON, D.C. — Adapting company culture in order to provide customers with a better digital experience was the major theme for marketers on the second day of CRM Evolution 2016. Brian Solis, ...

Rocket CRM has announced a major expansion of its platform with the introduction of Rocket CRM Marketing Automation, a set of capabilities designed to streamline workflows, reduce repetitive tasks, ...