Why is direct mail making a comeback? Explore how offline marketing methods are helping businesses reach customers beyond ...

The opening session for the final day of the Virtual Inkjet Summit focused on direct mail, and what marketing will look like in a post-pandemic future. COVID-19 has reshaped how brands communicate ...

How well do you communicate the value of direct mail to your customers? For many years now, direct mail has been bashed for being too old school and past its time. The reality is far from that. Direct ...

This past summer, the Consumer Financial Protection Bureau (CFPB) published a report that took a close look at the advertising landscape of the reverse mortgage industry, with a particular focus on ...

Since I founded Gunderson Direct roughly 20 years ago, I’ve had a number of conversations where I’ve defended direct mail to digital marketers. It seems that our channel is just not as well understood ...

While marketers have become laser-focused on the data-driven advertising campaigns enabled by digital channels that offer precise audience targeting, immediate metrics and omnipresence at very large ...

In today's rapidly evolving marketing landscape, businesses are constantly seeking innovative strategies to enhance their outreach and connection with customers. Among the myriad of solutions, direct ...

Direct mail marketing is a proven method to help gain customers at quick-service restaurants. It provides a tangible method for reaching both loyal customers and potential diners. Internet data ...

As businesses adapt to consumer shopping habits in the post-pandemic world, it's important to evolve your direct mail marketing strategy to stay relevant and ensure your direct mail list converts.

Wow! I just got fantastic news: Gunderson Direct made the 2020 Inc. 5000 list of the nation’s fastest-growing private companies. Clients and colleagues are asking how it feels: Awesome, of course!