Though all three major credit bureaus have recently begun selling directly to consumers in modest ways, Equifax Inc. on Thursday announced the biggest step yet in this direction, saying it would buy a ...

Every marketer worth their salt is constantly analyzing consumer data. For those who specialize in collecting that intel — through direct metrics, surveys and other instruments — well, let’s just say ...

The Consumer Protection Act Amendment Regulations, 2026 (the “Amendment Regulations”) introduces a structured, centrally administered process for the regulation of direct marketing in South Africa.

Direct marketing—a marketing term that some have characterized as a tired or outdated form of marketing—is having its moment in the sun again. Have you spoken to a Gen-Z or Millennial marketer (like ...