Despite significant mathematical refinements, econometrics has shown the weaknesses of its logical underpinnings, primarily ...

Econometrics is often misunderstood and viewed with suspicion. But used appropriately it is a powerful tool to maximise the effectiveness of marketing strategies. Econometric modelling allows us to ...

Camelot Global commercial director Richard Bateson reminds us that econometric models are only as good as the data that goes into them, and more evidence is always needed to prove the return on ...

ThinkTV has launched a new tool to “democratise data” and help advertisers plan campaigns. Media Engine draws on sales and campaign data from 60 Australian brands across 10 categories with a ...

Getting to grips with econometrics is a pressing concern for marketers trying to bring some rigour to their decision-making process and make the case for investment in an environment of ...

One of the major topics related to the modeling of operational risk is the nonavailability of a sufficient amount of data within financial institutions. This paper describes a way to circumvent this ...

The global financial crisis, triggered by the subprime mortgage problem and resulting in the collapse of a major American investment bank in September 2008, has seriously affected the Japanese economy ...