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Netflix Lands ‘Elf On The Shelf’ Brand For Film, TV Live Action & Animated Projects

EXCLUSIVE: Netflix has prevailed in an auction for The Elf On The Shelf, the family brand owned by the Atlanta-based The Lumistella Company, which has lines of products including the perennial best ...

Elf on the Shelf’s ‘Scout Elf Squad’ Gifts Us Their First Music Video: Watch ‘The Elves Went Over the Mountain’

The brand-new song is part of the Sing & Play Nursery Rhymes album (out Nov. 21) from The Elf on the Shelf preschool YouTube ...

'The Elf on the Shelf' creators celebrate 'an incredible milestone' of 20 years

For its 20th anniversary, "The Elf on the Shelf" is offering a wide range of limited-edition products, including an ...

Elf on the Shelf Ideas for Your Christmas Eve Grand Finale

Elf on the Shelf is a wildly popular Christmas phenomenon that not even the leaders of Christmas (AKA Santa and Mariah Carey) could have seen coming. Opinions about Elfie are pretty polarizing; you ...