Mailchimp has grown from a basic newsletter tool into a platform that supports small businesses with email creation, subscriber management, forms, landing pages, automation, and reporting. Its ...

If you’re in the email marketing industry, you have almost certainly heard about Apple’s announcement regarding a variety of new features designed to help users of various iOS devices control how ...

Consider this statistic: 71 percent of marketers say they’re sending more emails than ever before, according to email platform Knak’s 2023 benchmark report. What’s more, the average professional gets ...

There's a lot of advice out there about email marketing—how to write a subject line, how to incorporate images, and virtually any other facet of executing a successful email marketing plan. Let’s ...

Nimble’s unified marketing platform aims to help SMBs replace bloated email and CRM tools with a single system for managing ...

Email marketing typically costs around $9 to $25 per month for a basic software package from the best email marketing platforms. But it can cost more or less depending on factors such as the volume of ...

Editor’s Note: Fashion brand Perry Ellis’ first-party data strategy relies heavily on email marketing to drive ecommerce and online advertising. Email is particularly important because it serves as an ...

DirectGroup Bertelsmann, parent company of CDNow and majority owner of Barnesandnoble.com, said Friday that it will buy e-mail marketing and e-commerce firm Zooba.com. DirectGroup, the corporate ...

Internet advertising company DoubleClick said Friday it agreed to buy e-mail marketer MessageMedia in a deal worth about $41 million in stock--its second purchase of such services this year. New ...

The most critical phase in a marketing team’s mix and overall multichannel strategy happens after you press send on an email campaign: the post-send and performance pillars of email marketing. During ...

Email marketing has been with us for decades, but today it has been refined to a science and an art form. If you’re an early-stage founder, it is one of the best ways to build and grow your direct ...