OpenAI launched its largest-ever brand campaign showing how ChatGPT is useful in relatable, daily moments. Meanwhile, ...

Studies from Nielsen and others confirm creative drives nearly half of advertising ROI, proving opportunity lies in emotion.

Pampers on Sunday (Sept. 7) unveiled a new ad campaign and refreshed brand ethos that will underpin the marketing creative and products for the Procter & Gamble-owned diaper brand moving forward, per ...

Chris has reported for various tech and consumer goods outlets over the past decade, including Android Police since early 2022. Previously, he has contributed to outlets such as NotebookCheck, and ...